SINGAPORE – Underserved groups like young working adults and gig workers can get more insurance and investment help as a result of new initiatives at MoneyOwl, the company said on Feb 12.

MoneyOwl, which is now part of the Temasek Trust group, has shifted away from the direct sale of commercial products since it sold its investment and insurance business to wealth-management platform iFast. Temasek Trust is a steward of philanthropic assets from Singapore’s investment company Temasek and other donors.

MoneyOwl’s new focus is providing “unbiased, actionable financial advice” through its website. This advice is targeted at lower-middle to middle-income working adults, shift and gig workers, and young people.

“These groups stand to benefit the most from fit-for-purpose financial solutions but are traditionally overlooked by commercial entities,” MoneyOwl said.